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Intellectual Property, Social Media & Marketing

Commercial Law

Meet Chris Brightling

Intellectual Property is a valuable business asset and so it is important that any Intellectual Property created or acquired by your business is protected.

We are able to assist with providing advice ranging from the acquisition, exploitation and protection of Intellectual Property, together with its commercial use and the handling of infringement and other contentious issues.

We also have particular experience and expertise in assisting with influencer marketing both from the perspective of brands, as well as individual influencers, together with advising our clients on other suitable commercial agreements that can be used to protect both parties in their commercial endeavours.

Copyright & trademarks

Copyright and trademarks are both valuable assets to a business. Our commercial team is able to assist with putting in place appropriate Intellectual Property protections to prevent others from using or copying the names of your products or brands and things you write, make or produce without your authorisation.

Intellectual property licensing

Intellectual Property Licences are an important agreement for individuals and businesses alike to have in place, where they are looking to make use of Intellectual Property belonging to someone else. Girlings’ commercial team is able to advise and assist on putting in place such agreements granting permission to make use of the Intellectual Property that would otherwise be an infringement of those rights.

Celebrity endorsement agreements

Where a brand requires the assistance of a celebrity to provide promotional and publicity services to endorse a company's product, our team has experience and expertise in advising on the contractual rights and obligations that need to be included within this type of commercial arrangement.

Influencer agreements

Whether you are a brand looking to benefit from the rise in influencer marketing and advertising, or an influencer that has been engaged by a brand to promote its products, an Influencer Agreement can offer protection to both parties on a range of areas such as the parties’ obligations in respect of a particular social media campaign, together with how the content created for a campaign will be used and protected.

For further advice, please contact a member of our Commercial Law team. Girlings has offices in Canterbury, Ashford and Herne Bay.

Our Experts

Chris Brightling

Head of Department
Corporate, Banking & Finance and Commercial Law

Caroline Armitage

Consultant Solicitor
Corporate, Banking & Finance, Commercial Law and Charities & Not for Profit

Jonathan Masucci

Senior Associate Solicitor
Corporate, Banking & Finance and Commercial Law

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